Privacy Policy

First Choice Garage Doors (“we,” “us,” or “our”) operates the website https://firstchoicegaragedoorsinc.com (the “Website”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Website or use our garage door installation, repair, and related services.

Effective Date: March 18, 2026

If you have questions about this Privacy Policy or our data practices, please contact us at [email protected], (410) 770-9800, or 28915 Information Lane, Easton, MD 21601.

We collect information in the following ways:

Personal Information You Provide:

• Contact Information: Name, email address, phone number, and mailing address when you submit contact forms, request estimates, or schedule services.
• Service Information: Property details, garage door type, service needs, and project specifications.
• Communications: Records of correspondence including emails, phone calls, and online chat interactions.
• Payment Information: Billing address and payment details when you pay for services (processed by secure third-party processors).

Information Collected Automatically:

• Usage Data: IP address, browser type, device type, pages visited, time spent on pages, referring URLs, and clickstream data.
• Cookies and Similar Technologies: See Section 5 for details.

Information From Third Parties:

• We may receive information from analytics providers (e.g., Google Analytics), advertising platforms (e.g., Meta, Google Ads), call tracking services (e.g., CallRail), and other service providers who assist with our business operations.

We use the information we collect to:

• Provide, maintain, and improve our garage door services.
• Respond to inquiries and fulfill service requests.
• Send service-related communications, including appointment confirmations, reminders, and follow-ups.
• Send promotional communications about services, promotions, and events (you may opt out at any time).
• Analyze website usage and improve user experience.
• Measure and optimize advertising and marketing campaigns.
• Comply with legal obligations and protect our rights.
• Prevent fraud and ensure security.

By providing your mobile phone number, you consent to receive SMS/text messages from us, including appointment reminders, service updates, and marketing messages. Message and data rates may apply.

Opt-Out: You may opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation that you have been unsubscribed.

Help: For assistance, reply HELP to any message or contact us at (410) 770-9800.

Our SMS communications comply with the Telephone Consumer Protection Act (TCPA) and applicable Application-to-Person (A2P) messaging regulations.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the above categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

Our Website uses cookies and similar technologies to enhance your experience and collect usage data.

Necessary Cookies: Required for the Website to function properly (e.g., session management, security). These cannot be disabled.

Analytics Cookies (Google Analytics 4): Help us understand how visitors use our Website, including page views, session duration, and traffic sources. Data is aggregated and may be used to improve our services.

Advertising Cookies (Meta Pixel, Google Ads):Used to deliver relevant advertisements, measure campaign performance, and retarget visitors. See Section 6 for more details.

Functional Cookies: Remember your preferences and settings to provide a personalized experience.

You can control cookies through your browser settings. Disabling certain cookies may affect Website functionality.

We use tracking pixels and similar technologies for advertising and analytics:

• Meta Pixel: We use the Meta (Facebook) Pixel to measure ad effectiveness, build audiences, and deliver relevant ads on Meta platforms. Meta may use this data for its own purposes per Meta's Data Policy.
• Google Ads: We use Google Ads conversion tracking and remarketing to measure campaign performance and show ads to visitors who have interacted with our Website.
• CallRail: We may use CallRail or similar call tracking services to attribute phone calls to marketing campaigns. Call recordings and caller information may be collected and stored by these providers.

These third parties have their own privacy policies. You may opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance's opt-out page or your device/browser settings.

Some content on this Website may be created or assisted by artificial intelligence (AI) tools. We may use AI for:

• Content generation, editing, and optimization.
• AI-assisted customer interactions (e.g., chat, support).
• Improving user experience and personalization.

We maintain llms.txt and llms-full.txt files at https://firstchoicegaragedoorsinc.com/llms.txt and https://firstchoicegaragedoorsinc.com/llms-full.txt to provide structured information about our business for AI systems and large language models. These files may be used by AI providers for training or inference. We do not control how third-party AI systems use this data.

If you interact with AI-powered features on our Website, your inputs may be processed by AI service providers. We encourage you not to share sensitive personal information in such interactions. While we strive for accuracy, AI-generated content may contain errors—please verify important information by contacting us directly.

We do not sell your personal information. We may share your information with:

• Service Providers: Companies that assist with our operations, including payment processors, scheduling software, analytics providers, advertising platforms, call tracking services, and IT support. These providers are contractually required to protect your data.
• Analytics and Advertising Partners: Google, Meta, CallRail, and similar partners for analytics and advertising purposes as described in Sections 5 and 6.
• Legal Authorities: When required by law, court order, or to protect our rights, safety, or property.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to the same privacy commitments.

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Portability: Request a copy of your data in a portable, machine-readable format.
• Opt-Out of Sale/Sharing: We do not sell personal information. You may opt out of certain sharing for targeted advertising where applicable.
• Opt-Out of Marketing: Unsubscribe from marketing emails or reply STOP to SMS messages.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

State-Specific Rights:

• California (CCPA/CPRA): California residents have the right to know, delete, correct, and opt out of the “sale” or “sharing” of personal information. We do not sell personal information. You may designate an authorized agent to make requests on your behalf.
• Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon, Montana: Residents of these states have similar rights to access, correct, delete, and opt out of targeted advertising. We honor these rights where applicable.

To exercise your rights, contact us at [email protected] or (410) 770-9800. We will respond within the time required by applicable law. You may also have the right to appeal our response or lodge a complaint with your state attorney general or data protection authority.

Your California Privacy Rights — Do Not Sell or Share My Personal Information

This section applies to California residents and supplements the rest of this Privacy Policy, under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

Categories of personal information we collect. Through this website, First Choice Garage Doors collects: identifiers and internet activity collected by analytics tools (such as cookie identifiers, IP address, device/browser information, and pages viewed via Google Analytics and Google Tag Manager); contact information you submit through our forms (such as name, email address, phone number, and service details); and, where call tracking is in use, phone call metadata (such as the number dialed, caller ID, and call duration).

“Selling” and “sharing.” We do not sell personal information for money. However, the use of third-party analytics and advertising cookies that support cross-context behavioral advertising may constitute “sharing” (and in some cases “selling”) of personal information as those terms are defined by the CPRA.

Your rights. California residents have the right to opt out of the sale or sharing of personal information (Cal. Civ. Code §1798.120, §1798.121 — including limiting use of sensitive personal information), the right to know what personal information we collect, use, and disclose, the right to request deletion, the right to request correction of inaccurate personal information, and the right not to receive discriminatory treatment for exercising any of these rights.

How to opt out of sale/sharing. You can opt out in either of two ways: (1) use the consent choice presented on this website (or the “Do Not Sell or Share My Personal Information” link in the footer of every page, which brings you to this section), and decline non-essential cookies; or (2) enable the Global Privacy Control (GPC) signal in your browser — this website honors GPC automatically as a valid opt-out of sale/sharing, with no further action required.

Contact. To exercise any of these rights — your right to know, delete, or correct under US state law — or to ask any question about this section, contact First Choice Garage Doors at [email protected] or (410) 770-9800. We will verify your request and respond within the timelines required by law.

Last updated: July 6, 2026.

We retain your information as follows:

• Customer Records: 7 years for accounting, tax, and legal compliance purposes.
• Analytics Data: Up to 14 months (Google Analytics 4 default retention).
• SMS Consent Records: 4 years to demonstrate compliance with TCPA and A2P regulations.
• Form Submissions: 2 years for contact forms, estimate requests, and similar inquiries, unless a longer retention is required for service fulfillment or legal purposes.
• Marketing Preferences: Until you opt out or withdraw consent.

After the retention period, we securely delete or anonymize your information where feasible.

Our Website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us at [email protected] and we will promptly delete it.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Material changes may be communicated via email or a notice on our Website. Your continued use of our Website or services after changes constitutes acceptance of the updated policy.

For questions about this Privacy Policy, to exercise your privacy rights, or to report a concern, please contact us:

• Privacy Contact Email: [email protected]
• Phone: (410) 770-9800
• Mailing Address: 28915 Information Lane, Easton, MD 21601

We will respond to your request within the timeframes required by applicable law.